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For example, create a series of instructional videos that demonstrate how unsafe most houses are, and simple ways for people to correct this problem. Email marketing is a must for a private security company, because it personalizes the services you offer and gives you the chance to go after prospects that are in the market for what you’re selling. For example, let’s say that with the help of a lead generation service you’ve developed a contact list of businesses in your area with existing security contracts that are set to expire within the next couple of months. After you’ve confirmed contact names and email addresses, implement an email marketing campaign to reach these prospects, and communicate the differences that make your security company superior to the one that your prospects are using. It’s not necessary to bad mouth the competition. In fact, you’ll likely gain more attention by simply focusing on the niche services you offer that aren’t available with the other security companies.

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One example of a private security firm within the catalog is TRIPwire Community Gateway TWCG—“a web portal designed specifically for the nation’s CIKR owners, operators, and private security personnel. ” The TWCG serves as a portal for private security groups to give analysis of threats, reports, and planning phases, helping private sector players working with the DHS the opportunity to plan for and detect potential terror threats. The trends in collaborating the efforts and partnerships of private security with the DHS are growing, too. As the U. S. Department of Justice 2005 has…… These devices can help to ensure customer violence is limited. Additionally, by investing in interpersonal training and dispute resolution courses for employees, companies can help to control coworker violence. Furthermore, the use of EAP Employee Assistance Programs for frustrated workers can help to provide some outlet for frustrations, further eliminating the possible problems Hagan, 2004. Through polite, direct, proper communication, most acts of interpersonal workplace violence can be avoided. eferencesASIS. 2001.